People from ULTRA PREMIUM DIRECT are convinced that diet has a huge impact on pets health and well-being. That is why we propose the best quality for complete and balanced premium food. Our companion dogs and cats are carnivore. All our formulas are based on pet’s ancestral diet. That is why our recipes are rich in meat and protein of animal origin just as nature intended. Our recipes are veterinary formulated. Our first ingredient is and will remain meat. Our formulas have a low glycemic index to prevent risks from diabetes and obesity: low grain (mainly rice) or grain free.